News for 'targeted advertising'

Why Verizon's takeover is good news for AOL. Tim Armstrong's email says it all

Why Verizon's takeover is good news for AOL. Tim Armstrong's email says it all

Rediff.com12 May 2015

The deal will build the most significant media platform in the world.

40 years ago and now: Rasna fights to keep the love affair going

40 years ago and now: Rasna fights to keep the love affair going

Rediff.com15 Jan 2015

Rasna was the ubiquitous soft drink served at home and large gatherings from the late-70s to the early-90s.

Be prepared for the Long War!

Be prepared for the Long War!

Rediff.com23 Mar 2016

The level of preparedness of Daesh sleeper cells is evident from the fact that it took just four days after Salah Abdelslam's arrest to execute the Brussels attacks, says Lieutenant General Syed Ata Hasnain (retd).

Review: Transporter Refueled: Steer clear of this mechanical junk!

Review: Transporter Refueled: Steer clear of this mechanical junk!

Rediff.com4 Sep 2015

It's mostly a shabby hand-me-down, a moronic piece of filmmaking that fails to deliver on any front, says Sukanya Verma.

Gavaskar slams on-field rows during India-Lanka series

Gavaskar slams on-field rows during India-Lanka series

Rediff.com31 Aug 2015

Former India captain Sunil Gavaskar condemned the ugly on-field altercations between Indian and Sri Lanka players on Day 4 of the third and final Test in Colombo on Friday, saying such incidents are poor advertisement for the sport.

The lady who made the 'beggar' video that impressed Modi

The lady who made the 'beggar' video that impressed Modi

Rediff.com5 Dec 2016

'I shot the video in January 2014 and I had no idea then that demonetisation will happen.' 'Narendra Modi mentioning my video is the ultimate (high).' 'Even beggars can go tech savvy. I believe technology can be a great leveller.' Kaur spoke to Rediff.com's Syed Firdaus Ashraf about the video which the whole country is talking about.

Meet the woman who made the 'beggar' video that impressed Modi

Meet the woman who made the 'beggar' video that impressed Modi

Rediff.com5 Dec 2016

'I shot the video in January 2014 and I had no idea then that demonetisation will happen.' 'Narendra Modi mentioning my video is the ultimate (high).' 'Even beggars can go tech savvy. I believe technology can be a great leveller.' Kaur spoke to Rediff.com's Syed Firdaus Ashraf about the video which the whole country is talking about.

'Removing Aamir from Incredible India campaign is politically correct'

'Removing Aamir from Incredible India campaign is politically correct'

Rediff.com25 Jan 2016

'The damage has been done because your own brand ambassador is running you down.'

'Arnab Goswami is the Ekta Kapoor of TV news'

'Arnab Goswami is the Ekta Kapoor of TV news'

Rediff.com22 Feb 2014

For Arnab Goswami, the television studio is a stage and he plays his part to the hilt, with a finger on the pulse of the English-speaking audience, says Veenu Sandhu

Cricket Buzz: England told to stay vigilant amid Lanka political crisis

Cricket Buzz: England told to stay vigilant amid Lanka political crisis

Rediff.com30 Oct 2018

England, who have won both the one-day and Twenty20 series against Sri Lanka, play a two-day practice match in Colombo before heading to Galle which hosts the first of the three Test matches from November 6.

Tata Tele to add 4,000 Wi-Fi spots in 9 Indian cities

Tata Tele to add 4,000 Wi-Fi spots in 9 Indian cities

Rediff.com18 Apr 2014

The company plans to set up Wi-Fi spots in hotels, retail cafes, airports, stadiums, malls and government and education complexes.

Few tricks FMCG firms must learn from star performer HUL

Few tricks FMCG firms must learn from star performer HUL

Rediff.com20 May 2015

HUL has achieved few milestones in the fiscal gone by and hence is performing good on revenues front.

Bigg Boss to go bigger than ever for new season

Bigg Boss to go bigger than ever for new season

Rediff.com27 Aug 2014

In the past five years, Colors didn't make any money on the show, though it had a huge impact on the popularity of the channel (in terms of overall viewership), putting it among the top three. With record sponsorship deals, this year, the channel aims to break-even.

Twitter CEO gives push to Modi's Digital India drive

Twitter CEO gives push to Modi's Digital India drive

Rediff.com25 Mar 2015

The company has an estimated user base of 22.2 million in India.

Brands find it's not Mushkil to plug into KJo's Dil

Brands find it's not Mushkil to plug into KJo's Dil

Rediff.com2 Nov 2016

Facebook, Airbnb, Paytm, eBay join the film's cast of brands, look to connect with young audiences.

Inside the toxic world of online trolls

Inside the toxic world of online trolls

Rediff.com16 Jan 2020

A Molotov cocktail of lies, abuse and bigotry is blowing up social media.

Like him or not, Modi is a risk-taker

Like him or not, Modi is a risk-taker

Rediff.com21 May 2019

'If Mr Modi continues growing as a Hindu Hriday Samrat, better that it is done by restoring ancient temples than demolishing medieval mosques,' says Shekhar Gupta.

Child MF plans better than insurance products

Child MF plans better than insurance products

Rediff.com20 Nov 2015

Add a term plan with a child mutual fund for best results.

Jallikattu ban: Protests intensify in Tamil Nadu, 149 held

Jallikattu ban: Protests intensify in Tamil Nadu, 149 held

Rediff.com14 Jan 2017

The die-hard supporters of the sport along with major political parties in the state have been demanding an ordinance for conducting Jallikattu.

Defying SC ban, Jallikattu held again; stir on

Defying SC ban, Jallikattu held again; stir on

Rediff.com13 Jan 2017

DMK working president M K Stalin led a protest in Chennai and sought promulgation of an ordinance to allow holding the sport.

All that is terribly wrong with B-school placements right now

All that is terribly wrong with B-school placements right now

Rediff.com5 Feb 2018

It is that time of the year when fresh business school graduates try their luck at placements.

Why India likes shows like Mahakali, Naagin 3, Porus...

Why India likes shows like Mahakali, Naagin 3, Porus...

Rediff.com12 Sep 2018

Mythological and historical shows are lapped up not just by the young, but equally by grown men and women.

PM fights anti-India biz climate in US

PM fights anti-India biz climate in US

Rediff.com29 Sep 2013

Seeking to minimise the impact of the recent headline-grabbing moves, he said there had only been one instance of compulsory licensing.

Xiaomi's India strategy: Go offline

Xiaomi's India strategy: Go offline

Rediff.com18 May 2017

The move to push offline sales will be led by opening Mi Home stores, Xiaomi India managing director Manu Jain tells Alnoor Peermohamed.

Why is there no Mann Ki Baat to stop lynchings?

Why is there no Mann Ki Baat to stop lynchings?

Rediff.com2 Jul 2018

'If lynchings are happening frequently in India, it is the responsibility of those who lead the country to try and end them, not promote them,' says Aakar Patel.

After a successful comeback, can SpiceJet now beat IndiGo?

After a successful comeback, can SpiceJet now beat IndiGo?

Rediff.com29 Jul 2016

The airline pitches its product and service, keeps silent about price in a new campaign as it looks to win over young business travelers.

The Junk Food Conundrum

The Junk Food Conundrum

Rediff.com19 Aug 2013

Should junk food be sold in Indian schools?

Why my first ever vote was against the BJP

Why my first ever vote was against the BJP

Rediff.com15 Oct 2014

'Even if the BJP wins Maharashtra because of a division of votes, I want to be counted as one of those who voted against Modi.'

'Twitter has never been more vibrant than it is now'

'Twitter has never been more vibrant than it is now'

Rediff.com14 Mar 2016

'Why Twitter? To reiterate, because Live is powerful'.

EXPLAINED: Cambridge Analytica, Facebook and the data breach

EXPLAINED: Cambridge Analytica, Facebook and the data breach

Rediff.com22 Mar 2018

British data analytics firm Cambridge Analytica is at the centre of a controversy in India, the United States and Britain after two newspapers reported on Sunday that the company harvested personal data about Facebook users beginning in 2014. How does that matter, what does it entail and should you be worried? All these answers and more, explained right here.

No Modi-bashing: AAP's new strategy post-poll drubbing

No Modi-bashing: AAP's new strategy post-poll drubbing

Rediff.com14 Apr 2017

A party leader said the AAP will resort to what it did during the 2015 Delhi Assembly polls-- a "positive campaign".

With 'apni hi gadi samjho,' Uber aims to break outsider tag

With 'apni hi gadi samjho,' Uber aims to break outsider tag

Rediff.com21 Aug 2017

With a new campaign that talks about togetherness, Uber challenges Ola's homegrown narrative.

Decoding the Prime Minister's Facebook townhall address

Decoding the Prime Minister's Facebook townhall address

Rediff.com11 Oct 2015

A study of the PM's speech reveals 13% of all words he used were pointed keywords to market his cause

Why are so many Indians turning to kinesiology for better health?

Why are so many Indians turning to kinesiology for better health?

Rediff.com7 Mar 2018

Kinesiology, best described as the science of movement, is complex yet holistic.

Will Rajinikanth align with Modi in Tamil Nadu?

Will Rajinikanth align with Modi in Tamil Nadu?

Rediff.com24 Jun 2019

'The feeling is that Rajinikanth is pro-Modi than anti-Modi.'

FMCG: Focus on agriculture and investments in rural areas

FMCG: Focus on agriculture and investments in rural areas

Rediff.com24 Feb 2016

Excise duty hike for cigarettes could be lower.

Football Extras: Move aside Neymar, Mbappe is here...

Football Extras: Move aside Neymar, Mbappe is here...

Rediff.com13 Feb 2019

News of all that's transpired on and off the football field

Reliance AGM to focus on Jio's road map

Reliance AGM to focus on Jio's road map

Rediff.com29 Aug 2016

RIL is also set to file its tariff plans, which will mark the company's intent to commercialise Jio's operations, with the regulator this week

I'm sorry. I over-exaggerated what was happening to me: Lochte

I'm sorry. I over-exaggerated what was happening to me: Lochte

Rediff.com21 Aug 2016

US gold medalist Ryan Lochte admitted to Brazil's largest broadcaster Saturday night that he had exaggerated his story about being robbed at gunpoint in Rio -- but insisted he did not lie.

How brands are wagging the digital tail

How brands are wagging the digital tail

Rediff.com10 Jul 2015

According to Nielsen India online viewership has doubled since 2011.